Skip to main content

Sitecore CDP, Personalize, and Smart Hub CDP - Part 1

Sitecore CDP, Personalize, and Smart Hub CDP - Part 1

What is a CDP and Personalize?

It is worth mentioning that Sitecore CDP and Personalize are distinct products. Sitecore CDP is a Customer Data Platform that specializes in crafting captivating and enhanced web interactions by leveraging customer profiling. CDP is a Software as a Service (SAAS)-based centralized repository. Sitecore Personalize utilizes the information gathered by CDP to provide tailored experiments and interactions to users.

Sitecore CDP acquires data through APIs and audience synchronization for fundamental integration, whereas Sitecore Personalize employs models to initiate customer-centric experiences.

                                                                  Image Source:https://neilkillen.com/2021/11/07/sitecore-cdp-tips-and-tricks/

Sitecore CDP has the capability to intake data from various data sources across multiple channels, encompassing data from warehouses or external third-party sources and this data is append against relevant guest profiles.

What is Smart Hub CDP?

Smart Hub CDP effectively merges the two independent components, CDP and Personalize.


Image Source:https://community.sitecore.com/community?id=community_blog&sys_id=d8fdc45d1bb6811038a46421b24bcbb7


Sitecore CDP Package

Sitecore CDP comes with the below packages:
  • Customer Data
  • Audience Sync
  • Library
  • Dashboard
  • Connections

Sitecore Personalize Package

Sitecore Personalize comes with the below packages:
    • Experiences
    • Experiments
    • Decisioning
    • Library
    • Connections

    Sitecore Smart Hub CDP Package

    Sitecore Smart Hub CDP comes with the below packages:
      • Customer Data
      • Audience Sync
      • Experiences
      • Experiments
      • Decisioning
      • Library
      • Dashboard
      • Connections

      How to Start?

      Sitecore CDP and Personalize share a single login URL, allowing users to access either CDP or Personalize based on their permissions and access rights.

      If your organization holds a partnership with Sitecore, kindly send an email to PartnerEnablement@sitecore.com to request access to a Sitecore CDP sandbox. Upon approval, you will receive an email granting you access to https://app.boxever.com/.
      Labels:

      Comments

      Post a Comment

      Popular posts from this blog

      Sitecore 10.2 - “Failed to start service ‘Sitecore Marketing Automation Engine’” on Windows 11

      Sitecore 10.2 - “Failed to start service ‘Sitecore Marketing Automation Engine' ” on Windows 11 Today I started to install Sitecore 10.2 using Sitecore Instance Manager on Windows 11 and I got this issue “Failed to start service ‘Sitecore Marketing Automation Engine' ” . Error : On event viewer it was showing the below error: I also tried to run ‘ Sitecore.MAEngine.exe ’ like this C:\Windows\system32>C:\inetpub\wwwroot\sclocal102xconnect.dev.local\App_Data\jobs\continuous\AutomationEngine\Sitecore.MAEngine.exe Which was throwing below error: Starting Marketing Automation Engine... 2022-01-29 22:21:11 ERR Error initializing XConnect client. System.AggregateException: One or more errors occurred. ---> Sitecore.XConnect.XdbCollectionUnavailableException: An error occurred while sending the request. ---> System.Net.Http.HttpRequestException: An error occurred while sending the request. ---> System.Net.WebException: The underlying connection was closed: An unexpected err...
      Post a Comment
      Read more

      Sitecore Custom API Issue with Federation Authentication

      Sitecore Custom API Issue with Federation Authentication In earlier segments, detailed in Part 1 and Part 2 of the blogs on Keycloak Integration with Sitecore, I introduced Keycloak functionality for CM login. Concurrently, I addressed a necessity to develop custom APIs for retrieving Sitecore users and roles. Following the development of custom APIs, during authentication failures, the API erroneously returned a status code of 200 instead of 401. The problem arose because API requests were being routed through the "owin.identityProviders" pipeline, which was not intended for API usage. Solution: When OWIN identifies a 401 response and the AuthenticationMode is set to "Active," it fails to capture the URL hash included in the request. Another choice is to activate the "Passive" AuthenticationMode, wherein OWIN refrains from actively intercepting 401 responses. In passive mode, your application needs to explicitly issue a Challenge to trigger the OWIN aut...
      Post a Comment
      Read more

      Azure AD Integration with Sitecore 10.2

       Azure AD Integration with Sitecore 10.2 Sitecore identity server that comes with Sitecore 9.1 allows you to log in through an external identity provider like Azure Active Directory, Facebook, Apple, or Google. It is built on Federation Authentication. What is Federation Authentication? Federation authentication is a technology to allows users to access multiples application, tools, and domains using one credential. Using one set of credential user can access multiple applications, and resources after authentication.  Federation authentication consists of two systems, the Identity provider and the Service provider. Identity providers that maintain/create/manage identity information like name, email address, device, and location. Some examples of identity providers are Azure AD, Google, Facebook, and Apple. Service providers basically refer to a website, software, or app that the user is trying to access and SP basically relies on the identity provider to authenticate the user ...
      Post a Comment
      Read more