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Sitecore CDP, Personalize, and Smart Hub CDP - Part 1

Sitecore CDP, Personalize, and Smart Hub CDP - Part 1

What is a CDP and Personalize?

It is worth mentioning that Sitecore CDP and Personalize are distinct products. Sitecore CDP is a Customer Data Platform that specializes in crafting captivating and enhanced web interactions by leveraging customer profiling. CDP is a Software as a Service (SAAS)-based centralized repository. Sitecore Personalize utilizes the information gathered by CDP to provide tailored experiments and interactions to users.

Sitecore CDP acquires data through APIs and audience synchronization for fundamental integration, whereas Sitecore Personalize employs models to initiate customer-centric experiences.

                                                                  Image Source:https://neilkillen.com/2021/11/07/sitecore-cdp-tips-and-tricks/

Sitecore CDP has the capability to intake data from various data sources across multiple channels, encompassing data from warehouses or external third-party sources and this data is append against relevant guest profiles.

What is Smart Hub CDP?

Smart Hub CDP effectively merges the two independent components, CDP and Personalize.


Image Source:https://community.sitecore.com/community?id=community_blog&sys_id=d8fdc45d1bb6811038a46421b24bcbb7


Sitecore CDP Package

Sitecore CDP comes with the below packages:
  • Customer Data
  • Audience Sync
  • Library
  • Dashboard
  • Connections

Sitecore Personalize Package

Sitecore Personalize comes with the below packages:
    • Experiences
    • Experiments
    • Decisioning
    • Library
    • Connections

    Sitecore Smart Hub CDP Package

    Sitecore Smart Hub CDP comes with the below packages:
      • Customer Data
      • Audience Sync
      • Experiences
      • Experiments
      • Decisioning
      • Library
      • Dashboard
      • Connections

      How to Start?

      Sitecore CDP and Personalize share a single login URL, allowing users to access either CDP or Personalize based on their permissions and access rights.

      If your organization holds a partnership with Sitecore, kindly send an email to PartnerEnablement@sitecore.com to request access to a Sitecore CDP sandbox. Upon approval, you will receive an email granting you access to https://app.boxever.com/.
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