Swati Gupta (3x Sitecore MVP) | Blogs

Sitecore CDP, Personalize, and Smart Hub CDP - Part 1 What is a CDP and Personalize? It is worth mentioning that Sitecore CDP and Personalize are distinct products. Sitecore CDP is a Customer Data Platform that specializes in crafting captivating and enhanced web interactions by leveraging customer profiling. CDP is a Software as a Service (SAAS)-based centralized repository. Sitecore Personalize utilizes the information gathered by CDP to provide tailored experiments and interactions to users. Sitecore CDP acquires data through APIs and audience synchronization for fundamental integration, whereas Sitecore Personalize employs models to initiate customer-centric experiences.                                                                   Image Source:https://neilkillen.com/2021/11/07/sitecore-cdp-tips-and-tricks/ Sitecore CDP has the capability to intake data from various data sources across multiple channels, encompassing data from warehouses or external third-party sources and this

Sitecore CDP Certification - Tips and Tricks Recently I completed Sitecore CDP (Customer Data Platform) certification. In this blog, I will share my personal experience and the steps I took to successfully complete the Sitecore CDP certification. Before diving into the certification journey, I researched various resources to plan my preparation effectively: CDP Certificate Competency  Competency 1: Customer Data Platform Competency 2: Real-time Behavior Data Ingestion Competency 3: Interactive API Competency 4: Batch Data Ingestion Competency 5: Audience Sync and Batch Segments Official Documentation https://doc.sitecore.com/cdp/en/users/sitecore-cdp/index-en.html   https://doc.sitecore.com/cdp/en/developers/api/index-en.html#UUID-980f86cc-d900-1d49-3523-030e16d197a2  https://doc.sitecore.com/cdp/ https://learning.sitecore.com/pages/66/sitecore-learning-home CDP & Personalize Mind Map A highly beneficial resource you can discover is the Mind Map . Exam Details The Sitecore CDP Cert