Save contacts into List using Marketing automation and Forms Marketing automation is a very powerful tool of Sitecore, it provides a facility to create an automated online campaign with a user-friendly drag and drop interface. You can use Marketing automation to add contacts into List from Sitecore 9 Forms instead to create new custom submit action. In this blog, we are going to trigger goal on form and using Marketing automation we are going to add contacts into list when the goal will be a trigger. Prerequisites Create one Goal let’s say “ FormGoalTrigger ” and deploy it. You can refer this link to create Goal. Go to List Manager and create “ Empty Contact List ” with name “ FormList ”. You can refer this list to create List. To save contacts into List, contact must be in xDB, this can be done to create custom submit action to update contact using First Name, Last Name ,and Email. You can take reference from here https://doc.sitecore.com/developers/91/sitecore