Swati Gupta (3x Sitecore MVP) | Blogs

 Sitecore Personalize Certification - Tips and Tricks Recently I completed Sitecore Personalize certification. In this blog, I will share my personal experience and the steps I took to successfully complete the Sitecore Personalize certification. Before embarking on the certification path, I explored different resources to strategize my preparation efficiently. Personalize Certificate Competency  Real-time Behavioral Data Ingestion - 11% Experiences - 43% Experiments - 23% Decisioning - 23% Official Documentation https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-sitecore-personalize.html  https://doc.sitecore.com/personalize/en/developers/api/developing-with-sitecore-personalize.html https://learning.sitecore.com/partners/learn/course/389/Sitecore%2520CDP%2520%2526%2520Personalize%2520Technical%2520Deep%2520Dive Some Key Points Web tagging integration process. Web/Interactive/Triggered Experience/Experiments Base Rate/Min detectable difference/ Confiden

Sitecore CDP, Personalize, and Smart Hub CDP - Part 1 What is a CDP and Personalize? It is worth mentioning that Sitecore CDP and Personalize are distinct products. Sitecore CDP is a Customer Data Platform that specializes in crafting captivating and enhanced web interactions by leveraging customer profiling. CDP is a Software as a Service (SAAS)-based centralized repository. Sitecore Personalize utilizes the information gathered by CDP to provide tailored experiments and interactions to users. Sitecore CDP acquires data through APIs and audience synchronization for fundamental integration, whereas Sitecore Personalize employs models to initiate customer-centric experiences.                                                                   Image Source:https://neilkillen.com/2021/11/07/sitecore-cdp-tips-and-tricks/ Sitecore CDP has the capability to intake data from various data sources across multiple channels, encompassing data from warehouses or external third-party sources and this