Sitecore CDP, Personalize, and Smart Hub CDP - Part 1 What is a CDP and Personalize? It is worth mentioning that Sitecore CDP and Personalize are distinct products. Sitecore CDP is a Customer Data Platform that specializes in crafting captivating and enhanced web interactions by leveraging customer profiling. CDP is a Software as a Service (SAAS)-based centralized repository. Sitecore Personalize utilizes the information gathered by CDP to provide tailored experiments and interactions to users. Sitecore CDP acquires data through APIs and audience synchronization for fundamental integration, whereas Sitecore Personalize employs models to initiate customer-centric experiences. Image Source:https://neilkillen.com/2021/11/07/sitecore-cdp-tips-and-tricks/...